With the changes in people's lifestyles, the requirements for the functionality and appearance of shoes are also increasing. Nowadays, leisure sneaker and hiking mountain shoes have become the hottest commodity categories in the market. They not only meet consumers' pursuit of comfort, but also adapt to the needs of multi-scene wearing.

There are several key features that make these shoes so popular. First of all, its attractive design language-simple without losing personality, in line with the current young people's aesthetic preference for "color value is justice"; Secondly, it is made of high-tech fabrics to ensure good ventilation performance and will not feel sultry and uncomfortable even if walking for a long time. Moreover, the bottom is equipped with a professional anti-skid texture structure, which can be as stable as Mount Tai on flat urban roads or rugged field trails.

However, it is not as simple as picking a few pairs to complete the task when making bulk purchases. We need to think deeply about the actual needs of the target population and their consumption habits to determine the specific product type. For example, for outdoor enthusiasts, you can choose a stronger and stronger outsole style with strong grip. For daily commuters, it is more suitable for those versions that are light, flexible and have a certain cushioning effect.

To help you better understand how to use the right strategy to open up sales, we will share the stories behind several successful retailers. Mr. Zhang has been running a small sporting goods store for many years. At first, he only purchased and tested the water sporadically. Later, he found that this type of shoes was very popular with customers, so he decisively increased his investment and introduced more novel designs and soon occupied the forefront of the local market share. Ms. Li, on the other hand, carried out e-commerce business through the network platform, relying on precise positioning of market segments and carefully crafted personalized services to win the support of a large number of loyal fans.

of course, it is not enough to select products in the early stage. a perfect supply chain system is needed to support the whole operation process. From the initial order to contact the supplier until the goods are safely delivered to the customer, each link needs careful planning and coordination to achieve the optimal cost-benefit ratio. The establishment of a stable partnership, regular communication and exchange of the latest information will help to obtain high-quality resources in the first place to seize the opportunity; at the same time, reasonable arrangement of storage space to set up a scientific replenishment mechanism can also effectively avoid the risk of economic losses caused by lack of money due to code.

Finally, I have to mention some thorny problems that many novice friends often encounter, such as how to negotiate the price without losing money and how to control the inventory turnover rate. Here are some tips for you: do your homework in advance, understand the market situation, grasp the initiative and don't compromise easily; Formulate clear standards to distinguish the best-selling and stranded varieties and treat them separately to reduce the backlog pressure; Actively seek official after-sales service guarantee to solve various emergencies that may occur, maintain brand image and establish good reputation.